Introduction
AWS Groundworks (“we,” “our,” or “us”) is committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This policy outlines how we collect, use, disclose, and protect your information when you visit our website, awsgroundworks.co.uk.
Information We Collect
Personal Information
We may collect personal information that you provide to us directly, such as:
- Name
- Email Address
- Phone Number
- Postal Address
- Company Name
- Any other information you provide voluntarily through our contact forms or interactions
Non-Personal Information
When you visit our website, we automatically collect certain non-personal information, including:
- IP Address
- Browser Type and Version
- Operating System
- Referring Website
- Pages Viewed and Time Spent on Our Site
- Clickstream Data
Use of Information
Personal Information
We use the personal information you provide to:
- Respond to your inquiries and requests.
- Process orders and provide services you request.
- Communicate with you about our services, promotions, and updates.
- Improve our website, services, and customer experience.
- Comply with legal obligations.
Non-Personal Information
Non-personal information is used to:
- Analyse website traffic and user behavior.
- Enhance website performance and user experience.
- Identify and prevent fraudulent activity.
Cookies
Our website uses cookies to enhance your browsing experience. Cookies are small text files stored on your device that help us remember your preferences and understand how you interact with our website.
Types of Cookies We Use
Essential Cookies: Necessary for the operation of our website. They enable you to navigate and use our site’s features.
Performance Cookies: Collect information about how visitors use our website, such as which pages are visited most often. These cookies help us improve how our website functions.
Functionality Cookies: Allow our website to remember your preferences and provide enhanced, more personalised features.
Targeting/Advertising Cookies: Used to deliver relevant ads to you and measure the effectiveness of our marketing campaigns.
Managing Cookies
You can control the use of cookies through your browser settings. However, disabling cookies may affect your ability to use certain features of our website.
Google Analytics and Search Console
We use Google Analytics and Google Search Console to collect and analyse information about how our website is used. These tools provide us with insights into website traffic and user behavior, helping us improve our site and tailor it to meet our visitors’ needs.
Information Collected by Google Analytics
Google Analytics collects data such as:
- Pages Visited: Information about which pages are viewed and how often.
- User Behaviour: Details on how users navigate the site, including time spent on pages and interactions with content.
- Demographics and Interests: General demographic information and user interests based on browsing activity.
How We Use Google Analytics Data
We use the data collected by Google Analytics to:
- Monitor website performance and optimise content.
- Understand user preferences and trends.
- Improve website functionality and user experience.
- Develop targeted marketing strategies.
Google Search Console
Google Search Console helps us monitor and maintain our site’s presence in Google Search results. It provides insights into search queries that bring users to our site, indexing status, and potential issues affecting search performance.
Opting Out of Google Analytics
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
Sharing Your Information
We do not sell, trade, or otherwise transfer your personal information to outside parties without your consent, except as required by law or as necessary to fulfill our services. We may share your information with trusted third-party service providers who assist us in operating our website and conducting our business, as long as they agree to keep this information confidential.
Data Security
We implement appropriate technical and organisational measures to protect your personal information from unauthorised access, use, disclosure, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
Third-Party Links
Our website may contain links to third-party websites. These websites have their own privacy policies, and we do not accept any responsibility or liability for their content or practices. We encourage you to review the privacy policies of these third-party sites before providing any personal information.
Children’s Privacy
Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete that information promptly.
Your Rights
You have the right to:
- Access Your Information: Request a copy of the personal information we hold about you.
- Rectify Your Information: Request corrections to any inaccurate or incomplete personal information.
- Erase Your Information: Request the deletion of your personal information, subject to legal obligations.
- Object to Processing: Object to the processing of your personal information under certain circumstances.
- Data Portability: Request the transfer of your personal information to another organisation, where applicable.
To exercise these rights, please contact us using the details provided below.
Changes to This Policy
We may update this privacy and cookie policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. We will notify you of any significant changes by posting the new policy on our website with a revised effective date.
Contact Us
If you have any questions, concerns, or requests regarding this privacy and cookie policy, please contact us.
